Why Dermal Fillers Are Popular with Millennials By Joseph M. Brown, MD, FACS on May 22, 2020

The era of secret plastic surgeries is over. Rather than embracing hiding away from the world for weeks at a time, millennials are entirely discarding their parents' perceptions of cosmetic procedures. So, why are dermal fillers so popular with millennials?

A long list of millennial celebrities has come clean about the amount of work that goes into their beauty regimen. Due to this, young adults are far less concerned about what their peers might think about having a cosmetic procedure.

However, many wonder why they feel the need to have work done in the first place. After all, their skin is still youthful. The reasons why dermal fillers are popular with millennials may surprise you.

Prevention is Key

The millennial generation includes adults born between 1981 and 1996. So, 30-year-olds fall directly in the middle. To older generations, it may seem a little overzealous to have work done before 40. But, there's an understandable logic to using dermal fillers in your late 20s and 30s.

A 2019 report by the Chicago Tribune revealed that most millennials seeking out cosmetic procedures weren't aiming to fix existing problems. Instead, they wanted to prevent future issues. They refer to it as "prejuvenation." Millennials are increasingly using injections to keep their skin looking youthful and put off the effects of aging.

A focus on preventing the negative aspects of aging fits into the overall millennial obsession with self-care. More than any other recent generation, millennials have focused on staying healthy. They try:

  • Reducing sun exposure
  • Upping their skincare routine
  • Staying hydrated
  • Trying to invest time in stress-reducing activities
That isn't to say their attempts have been entirely successful. But it is a substantial part of millennial culture, especially for women.

Emphasizing Subtlety

Studies show that people under 34 represented 25% of all plastic surgery patients. The vast majority of these are women, nearly 93%. True, there is a surge in demand for nonsurgical cosmetic procedures. But, millennial women are usually not looking for drastic change. Previous generations sought dramatic anti-aging results and celebrity cloning. Now, plastic surgeons find the average millennial woman is aiming for a more natural look.

A 2017 survey showed that 55% of patients brought in a digitally altered photo of themselves to help convey their goals to their plastic surgeon. This marks a remarkable change from past generations. Before, celebrity photos were the ultimate guide for many people seeking out plastic surgery. The result now is a more natural shift towards more achievable goals. They just want to look like a retouched version of themselves.

Honesty in Beauty

It may seem a shock at first that a 28-year-old would receive dermal fillers. However, the truth is that the millennial relationship to cosmetic procedures is healthier than any previous generation. This is true for three primary reasons.
  1. Celebrities are now open about the procedures they use. This finally allows average people to understand that their looks are a blend of genetic luck and daily cultivation.
  2. Millennials are also being more honest with each other about the work they have done. This allows information and experiences to be shared more freely.
  3. By starting injections in their late 20s and 30s, millennials can achieve natural-looking results. They still address their concerns without having to undergo more intensive procedures.

Prejuvenate Today

If you're considering dermal fillers as part of your "prejuvenation" routine, then schedule a consultation with Tampa Aesthetic and Plastic Surgery. Dr. Joseph M. Brown is a board-certified plastic and reconstructive surgeon with a proven track record. He and his staff will be able to answer all of your questions and help you determine what procedures are best for you. They are glad to work with you every step of the way.

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Dr. Joseph Brown

Plastic Surgery

A board-certified plastic and reconstructive surgeon, Dr. Joseph M. Brown strives to provide patients with transformative, yet natural results in a safe and comfortable environment. When you choose him as your provider, he will develop a patient-doctor relationship based on honesty, trust, and a clear understanding of a common goal. He is affiliated with organizations such as the:

  • American Society of Plastic and Reconstructive Surgeons
  • Florida Medical Association
  • American Medical Association
  • American College of Surgeons

To get started, request an appointment using our form or call (813) 258-2425.

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